Marketing — the only fundamental for your dream business

Why marketing beats peanut butter on pancakes?

People don’t buy what you do. They buy why you do it — Simon Sinek

Readers interact with humans not brands.

Is there anything better?

Many companies are focused on selling the features and benefits of their products.

Yes you are right!

I am talking about the science of perception and the art of persuasion. I am talking about marketing.

Apple isn’t about selling personal computers, it’s about ‘thinking different’ and challenging the status quo.

Now let’s get started with the principle of Marketing

Just as creativity comes from the “right-brain”, science-driven marketers are predominantly “left-brain” thinkers.

In other words, they operate based on logic, facts and analysis rather than emotions and artistic intuition. Well, we have to keep in mind that marketing is more than advertising and selling.

WHY??

It’s better to be first in the mind than to be first in the market.

Think about, how Amazon takes care of their customers.They are tend to make customers life comfortable and easier.

Their goal is to keep an existing customer happy by connecting with them through social media so that they can remain a customer for life.

So, you need to be very specific about your “Customers Want or Need” .

Now a days, they have extended their services from launching Amazon Prime, Consumer Electronics, Digital Content, Amazon Videos, Amazon Games Studio, Groceries etc., which means they are supplying accordingly to the customer. In turn, Amazon is capturing a position in the minds of the consumers. This means Amazon is sending the right message, to the right person at the right time. Marketing doesn’t only mean selling a product.

At this point a confusion arises. Right?

Which Method to choose???? Which is the best method?

Here I will draw your attention on this topic.

Digital Marketing vs. Traditional Marketing: Why not both?

Marketing is a tradition that has existed since the dawn of civilization. And it is something that AI can’t replace.

If we talk about communicating with customers only a human can do it.

But looking at the present scenario, marketing is done two ways, with or without an internet connection, a.k.a. Digital Marketing or Traditional marketing.

You may have seen print, broadcast, outdoor advertising like billboards. From Newspapers ads, Television ads to Radio ads, this method of marketing helps to reach targeted audiences and refer to as Traditional Marketing.

Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising.

Digital marketing has become widely popular due to the cultural, technological, and societal shifts around us.

Deepak Kanakaraju used to say that “Digital Marketing is more of marketing than digital, because digital is only a medium to keep on engaging the customer.”

So, which one is better???????

You know everything has some pros and cons. Some internet users have ad blockers, so they will never see pop-ups or banner ads. Other times, ads can be skipped or removed if a user pays for premium services.

On the contrary, even you can’t skip the ads on TV and Radio but it definitely reach to the targeted audiences.

Hence, when considering which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your decision.

When deciding between traditional marketing vs. digital marketing, it’s not necessarily true that one is simply better than the other as they serve different purposes. The bottom line is that you need to fully understand your business and your audience to pick the strategy that’s better for you.

Let’s us further discuss some important concept related to marketing

Well, you don’t have t o Google it. Let me help you by explaining it quickly!

Why do you use a funnel?

A simple answer is to control flow.

Likewise in marketing, we control the flow of a buyer’s interest.

So, a marketing funnel describes your customer’s journey with you. By evaluating your funnels, you can potentially drive greater sales, more loyalty, and stronger brand awareness.

This funnel is based on wealth which is totally based on a selection of a niche.

One formula is used here to describe the funnel.

Wealth= n^ CATT, where n= niche which you choose.

From the above picture you are getting a clear idea about what CATT stands for. More precisely:

C= Content: Content marketing helps you to improve conversions because it allows you to connect with and educate your leads and customers.

A = Attention: Capturing your customer’s attention paves the way to being remembered — to standing out amongst all the other messages coming at consumers at any given time and winning a more permanent spot in the mind of the consumer

T= Trust: By building trust between you and your customers, you are establishing better work ethics with your employees, improving your business’s reputation and, most importantly, you are providing something of worth to your customers.

T= Transaction: Convert your leads into customers with natural sales methods. It is a business strategy that focuses on single, “point of sale” transactions. The emphasis is on maximizing the efficiency and volume of individual sales.

Well, now we have a vivid idea about Marketing, we have learned how to engage and keep existing customers for lifetime.

Still a question arises- what is the best way of doing it?

The answer is “All of it”.

The Integrated Digital Marketing Framework will help you to understand better about the concepts.

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business.

The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in conjunction, you can create a more influential online presence.

And it’s not just some passing fad. It’s pretty much the status quo when it comes to tackling the digital realm.

Of course, there are still one-off campaigns out there, but most agencies are moving toward integrated solutions, as a well-rounded marketing strategy provides better visibility and ROI for businesses online.

I’m going to ask you one question now, and I want you to think about it for a few moment.

What do you want to be known for?

If someone mentions your name or business, what do you want them to say?

Some people can answer this question in a matter of seconds, while it may take others a lifetime to figure out.

Let me start by stating that personal branding isn’t just for someone who owns a business. Personal branding is also essential for any influencer, thought leader, or person who wants to share their story with the world.

Have a look at the profile of Elon Musk or Mark Zuckerburg or Anand Mahindra in India.

They are bigger than their enterprises.

Most people may not know Tesla or SpaceX, but they do know Elon Musk. If he invests in a project, it immediately grabs attention.

That is the power of a personal brand.

When you know that a person who owns the brand is trustworthy, you start trusting the brand.

Hence,“The best known will always beat the best.”

“Choice is yours whether you want your brand for masses or classes!”

Once you are here on this stage.

Start Consulting other businesses instead of working for them.

Mentoring is the highest stage of personal branding. Where you can operate at large with your expertise and knowledge.

Congratulations to you!! For having patience and reading the full article. Hurray! Now you can start or build your dream business.

Let’s have a quick glimpse of what you have learned so far:

Firstly, marketing is based on science, not on creativity.

Secondly, marketing is based on 3R’s - sending the right message, to the right person at the right time. Marketing doesn’t only mean selling a product.

Thirdly, Marketing is a means to an end.The purpose of marketing is to build a brand and capture a position in consumer’s mind.

Fourthly, Do not be the Number 1 . Be the only one.

Fifthly, if you know how to market and sell, you have a safe career.

Sixthly, use both traditional and digital marketing as per the requirement of the business.

Finally, use marketing to build trust among the audience, brand yourself as well. Your personal branding efforts will increase your credibility, and the trust will be reflected in your enterprise as well.

That’s pretty much it for this article.

P.S: I have explained you everything to my level best. This is my second week’s assignment of Digital Deepak Internship Programme. Now it’s your turn to be a part of this well structered Internship Programme.

One thing, I can assure you that this Internship Programme will be a milestone in your career if you are planning to build a career in Digital Marketing.